Since 2014, we’ve pioneered Singapore’s colored gemstone revolution with direct Tanzania sourcing, GIA-certified expertise, and Tourism Board recognition. We source the top 0.1% of colored gemstones and craft them into modern heirlooms through master artisanship.
Founded in 2014, Madly emerged from a simple observation: Singapore’s jewelry market offered only mass-market diamonds or inherited traditions. There was no place for colored gemstone excellence with transparent sourcing and expert craftsmanship.
I built Madly to change that. Every piece we create starts with a personal consultation where I work directly with you to translate your story into jewelry. This isn’t about browsing a catalog or choosing from ready-made options. It’s about understanding what you want to celebrate, who you want to honor, and designing something that captures that perfectly.
Our Tourism Board-backed experiential centre isn’t just a showroom. It’s where education meets co-creation. You’ll understand gemstone quality, see the journey from rough stone to cut gem, and participate in designing your piece alongside our expert craftsmen. Because when you invest in bespoke jewelry at this level, you deserve to understand exactly what makes it exceptional.
Every Madly piece represents months of expertise, from gemstone selection in Tanzania to hand-finishing in our Singapore workshop.
Behind every Madly piece is Wez Barber, GIA Graduate Gemologist and competition-level master gem cutter. His gemological expertise ensures you’re investing in genuine quality, not retail promises. Every stone is personally evaluated for rarity, structural integrity, and long-term value before it’s approved for your piece.
In 2020, Wez established our Tanzania office in the Mahenge region, building direct relationships with miners and securing access to exceptional gemstones before they reach international markets. This eliminates 3-4 markup layers while ensuring ethical sourcing practices we can verify firsthand. When a GIA gemologist evaluates stones at the source, you get true expertise, not sales pitch.
As a competition-level gem cutter, Wez understands how to unlock maximum brilliance through precision cutting and proper orientation. This expertise extends throughout our workshop, where every setting, prong, and finish meets competition-judge standards. The 12-week timeline isn’t arbitrary. It’s what excellence requires.
Since 2020, our Tanzania office has given us unprecedented access to the world’s finest colored gemstones. Located in Mahenge—source of some of the rarest gems on earth—Wez personally selects stones at the mine before they reach international markets. This eliminates 3-4 markup layers and lets us verify ethical sourcing firsthand.
Only the top 0.1% pass our selection criteria. Each rough gem is evaluated for color saturation, clarity, size potential, and structural integrity. GIA-certified expertise at the source means genuine quality, not retail promises. When you wear Madly, you’re wearing a gemstone hand-selected from thousands, cut by a master, and crafted with competition-level precision.
Gemstone Selection Rate
Direct Tanzania Office
Than Diamonds
Step into Singapore’s premier gemstone experience. Three interactive zones take you from Tanzania’s mines to our workshop. Witness holographic gem cutting demonstrations, examine rough stones at our tactile mining wall, and discover the journey from rough to refined through 360° displays.
This Tourism Board-supported destination gives you the knowledge to make confident decisions about your bespoke piece. It’s education meets co-creation.
Every Madly piece starts with a personal consultation. Book your experience to explore gemstones, discuss your vision, and begin the co-creation journey. Starting from $3,500 for bespoke pieces.
